Hoa Ta Space

Số 8, Nội khu Mỹ Thái 1A, Tân Phú ward, District 7, HCMC

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Beginners guide to purchasing photographs

Purchasing photographs.

In Vietnam, photography is a relatively young subject and its market is still in its infancy. Emerging artists often turn to photography as one of their mediums, if not solely use photography as a tool to deliver their thoughts and feelings to others. Thus, photography can be considered as part of new options for people interested in collecting art. Hoa Ta Collection has a list of key points as a beginners’ guide to purchasing photographs.

Copyrights and collectible value

purchasing photographs
Before bringing one or more photographic prints back home with you,

besides printing quality, you should pay attention to the copyright of the work(s). Each photographer may or may not sign onto the prints and as an advocate of art, you should respect their decisions. However, a Certificate of Authenticity (CoA) is a must-have document in every art sale or exchange. In a new market, Hoa Ta Collection is well equipped with knowledge and technology to protect the copyright of the artworks. We offer authentication solutions that not only ensure the author’s credibility, the prestige of the artworks but also bring peace of mind to collectors. The works displayed at Hoa Ta Collection’s physical space as well as online are accompanied by a set of documents, using our double authentication method.

Buying directly from the artists

If you are looking for some fine art photographic prints to decorate your living space or just have questions about an artists’ work, you can send them an email or message the photographers and they will answer. Many have their websites or social media accounts and some even have their own studio and operate as a real business model too. You will gain a better understanding of the photograph, the use of creative materials, ideas, as well as the photographer’s intention by creating a bond with them. When finalizing the sale of the photographic prints, there should be transparency about the value of the work, the form of payment, the currency, the number of copies of the work, as well as the commitment to the quality of the print.

Buying from exhibitions

Exhibition opening ceremony of Salon Ánh Sáng, hosted by Mai Gallery Hà Nội, 2020. (Credit: Noirfoto)

Art buyers can turn to exhibitions organized by the Vietnam Association of Photographic Artists or by private galleries to have a look at different kinds of photographic artworks. You can choose to attend either based on your preferences, however going to both kinds of exhibitions can be an eye-opening experience. Fine art universities in Vietnam usually hold exhibitions yearly to show the works of their students. Fine art universities in Vietnam usually hold exhibitions yearly to show the works of their students. In addition to exhibitions conducted by state-level organizations, there are many exhibition activities of independent or foreign-affiliated artists’ groups such as Noirfoto, VCCA, Manzi, Goethe-Institut, French Institute, …

Buying from galleries

Some photographic works in Hoa Ta space.

Buying from galleries Galleries that decide to create photography exhibitions and to represent photographers took a riskier route in terms of finances and in their brands. As such, buying work at these galleries helps maintain the gallery as well as develop a professional approach to photographic works. As such, buying work at these galleries helps maintain the gallery as well as develop a professional approach to photographic works.

As a side note, collectors should also pay attention to art residency programs. At the end of their stay, the participating artists will hold an exhibition to introduce their artworks. There will be many unique experimental works on view there.

Purchasing photographs online

Collecting artworks from online websites is a pretty new option for art buyers to keep in mind. Hoa Ta Collection is a platform dedicated to Vietnamese photography, showing the works of Vietnamese artists about the people, the culture, and the country of Vietnam. Our represented artists range from emerging to well-known but all share a passion for photography.

Please click on the link below to view the collection.

Hoa Ta online art collection

Hoa Ta commits to create a transparentcy and variety collection.